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- Key Management Models
Steven Ten Have "Key Management Models"FT Press | 2003-02-15 | ISBN: 0273662015 | 240 pages | PDF | 1,2 MBManagement models - love them or hate them, they're at the heart of management thinking and practice. They have two main purposes: to provide a framework for improving business performance; and to confuse the uninitiated with buzzwords and acronyms.You've heard of balanced scorecards, CRM, just-in-time and SWOT? How about the Deming cycle, parenting advantage or socio-technical organizations? Even if you have, can you describe them clearly and do you know how you can use them in your business?Key Management Models takes the reader through each of the essential management tools in a clear, structured and practical way.…
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- Selling to Win
Richard Denny, "Selling to Win"Kogan Page | 2009 | ISBN: 0749456434 | 208 pages | PDF | 1,3 MB
Selling to Win is full of sales tips and practical advice such as how to: get a sale when you are not the cheapest, turn your customer into an ambassador, build…
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- Accounting for managers wiley 2003
Accounting for managers wiley 2003
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- Legal Aspects of the Regional Integration Processes in the Post Soviet Area
Zhenis Kembayev, "Legal Aspects of the Regional Integration Processes in the Post-Soviet Area"Springer | 2008-12-18 | ISBN: 3540876510 | 217 pages | PDF | 1,4 MBLegal Aspects of the Regional Integration Processes in the Post-Soviet Area is the first ever comprehensive overview of regional integration processes in the territory of the former USSR introducing the core concepts of regional integration theory and presenting a solid foundation of factual information regarding all the regional integration agreements (RIAs) operating in the Eurasian landmass and consisting of the former Soviet republics. The book analyzes the legal nature and background of the regional integration in the framework of the Commonwealth of Independent States, the Russian-Belarusian Union, the Single Economic Space, the Eurasian Economic…
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- Marketing Management (12th Edition) (ReUp)
Philip Kotler, Kevin Lane Keller, "Marketing Management (12th Edition)"Prentice Hall; 12 edition (January 1, 2006) | ISBN-10: 0131457578 | 816 Pages | PDF | 93,8 MBFor the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.Review*NEW -- Tighter presentation and modular organization - Based on extensive user feedback, Kotler and Keller focused on preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity. By organizing the text into eight parts of related material, a more modular approach, instructors…
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- Bond Pricing and Portfolio Analysis
Olivier de La Grandville, "Bond Pricing and Portfolio Analysis"The MIT Press| 2000-09-18| ISBN: 0262041855, 0262541459| 473pages | PDF | 2,8 MBThis text makes accessible the most important methodological advances in bond evaluation from the past twenty years. With uncommon precision and a strong emphasis on the underlying economic fundamentals, Olivier de La Grandville presents a unified framework for understanding the basic tools of bond evaluation, including duration, convexity, and immunization. Among the book's most valuable contributions is a general immunization theorem that can be used by practitioners to protect investors against any change in the structure of spot interest rates. Also of note is the detailed presentation of the Heath-Jarrow-Morton model and a discussion of…
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- Trainingsbuch IFRS
J?rg W?ltje “Trainingsbuch IFRS"Haufe Mediengruppe | 2007-05-31|ISBN: 3448080152 | PDF| 367 pages| 1,2MBdepositfiles.comfast-load.netuploaded.to
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- Advances in Credit Risk Modelling and Corporate Bankruptcy Prediction
Advances in Credit Risk Modelling and Corporate Bankruptcy PredictionCambridge University Press | ISBN: 0521869285 |2008-10-20 | PDF | 312 pages | 4 MbThe field of credit risk and corporate bankruptcy prediction has gained considerable momentum following the collapse of many large corporations around the world, and more recently through the sub-prime scandal in the United States. This book provides a thorough compendium of the different modelling approaches available in the field, including several new techniques that extend the horizons of future research and practice. Topics covered include probit models (in particular bivariate probit modelling), advanced logistic regression models (in particular mixed logit, nested logit and latent class models), survival analysis models, non-parametric techniques (particularly neural networks and recursive…
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- Marketing Marianne: French Propaganda in America, 1900 1940
Marketing Marianne: French Propaganda in America, 1900-1940Rutgers University Press | 272 pages |2003-12 | ISBN: 0813533775 | PDF | 0.9MBAlthough historians have written extensively about propaganda during Napoleon III's regime and Vichy, they have virtually ignored the Third Republic. Focusing on Third Republic policies, Marketing Marianne examines how the French sought to influence American foreign policy in the early twentieth century.Robert J. Young argues that the French used subtle but effective means to sway U.S. policy in Europe. He examines French propaganda efforts and the methods of the French Foreign Ministry, always highlighting the wider cultural and social context of Franco-American relations.French propagandists believed that the steady promotion of their nation as the cultural capital of…
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电子书:Where America Went Wrong: And How To Regain Her Democratic Ideals
内容概述:Where America Went Wrong: And How To Regain Her Democratic IdealsByJohn R. Talbott
Publisher:Financial Times Prentice Hall2004 |288 Pages | ISBN: 0131430513 | PDF | 1 MB
John Talbott's call to revitalize American democracy also contains a powerful message for the rest of the world: namely, that democratic governance and the rule of law constitute the key to economic development. It's a compelling message that deserves the widest possible hearing.—Carl Gershman, President of the National Endowment for Democracy.
This is a fascinating and ambitious book. Not everybody will agree with the arguments. But I believe everybody will be challenged and stimulated by them.—Daron Acemoglu, Professor of Economics, Massachusetts Institute of Technology.
Clearly written and told with passion and conviction, Where America Went Wrong? lays before us a compelling picture of an America that is under siege by corporations, special interests and the rich and powerful. It is our very future as a democracy that is at stake. The book deserves to be read by everyone who cares about America.—D. Quinn Mills, Professor, Harvard Business School.
Who believes that America is currently living up to its potential? Is the American government the best it can be at being responsive to its citizens? Is the American and world economy as strong as they might be? Are Americans as happy as they might be? Why has world opinion turned strongly against America?
While the symptoms are generally apparent everywhere that there is something fundamentally wrong with America, the remedy is very specific-we have lost our democratic tradition. The question for America no longer comes down to Democrats vs. Republicans or liberals vs. conservatives or free market libertarians vs. anti-globalists, but rather to a simple formulation of the people vs. the elites. Some might argue that such delineation might initiate a class war. Wake up! The class war has already begun.
Something has gone terribly wrong in America. The bastion of democratic freedom in the world is ignoring its own democratic traditions at home and abroad and the results are immediate and painful. World opinion of America has dropped precipitously. The world economy has stalled, especially in Africa and Latin America. Americans are consuming more and enjoying it less. The world is not at peace.
It is time for Americans and members of the world community who are unhappy with the direction that America is going to stand up and raise their voices. Elites, big corporations, and special interests have had their failed day in the sun and now it time to return America to its people to which it owes everything.
The solution is democratic reform. Talbott shows how greater direct democracy can revitalize not just our politics, but our economy as well. Voting rights, constitutional rights, human rights, democratic institutions, a free press, civil liberties, and especially rights to assemble and speak are important not just in the world's repressive regimes but also in America, which has seen a long erosion of these basic rights so important to her people's prosperity and individual freedoms.
America's next great political battle won't be fought between Democrats and Republicans: it will be fought between elitists and populists. This book begins that battle.
Reviving democracy in America. Who stole our country-and how to get it back? Or did we just let them take it without a fight?
Failing democracy, failing economy. Why a strong American economy requires a strong democracy
Corporations are not people. Ending corporate dominance in American politics
Big media. Whatever happened to the free press?
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电子书:Reading Minds and Markets: Minimizing Risk and Maximizing Returns in a Volatile Global Marketplace
内容概述:Reading Minds and Markets: Minimizing Risk and Maximizing Returns in a Volatile Global MarketplaceByJack Ablin, Suzanne McGee
Publisher:FT Press2009 |224 Pages | ISBN: 0132354977 | PDF | 1 MB
"Read Jack Ablin's 'five factor' approach to investing and you not only will sleep better at night, you'll be a smarter, wiser human being. Ablin takes you on his twenty-year journey toward a unified, rational approach to investing that can help you weather even the most turbulent financial storms. This book may be one of the best investments you will ever make." --John Callaway, Senior Correspondent, WTTW, Public Television
"This book is based on verifiable data trends and years of experience with a broad array of economic and market numbers. Regret over investment losses need not lead investors to disengage their brains or to be robbed again by schemes hawked as 'new and improved.' Reading Minds and Markets will help jump-start an honest investment dialogue that has been sidetracked by excesses of greed and fear." --Bill Barnhart, Former Financial Editor and Columnist for the Chicago Tribune
"The author has taken the complex world of investing and provided an extremely practical approach to success where others have failed miserably. His grasp of the financial markets makes him eminently qualified to develop an extremely sound and practical approach in order to protect and enhance wealth for investors." --Edward ("Ned") Riley, Jr., Former Chief Investment Officer for State Street Global Advisors and Chief Investment Officer, Riley Asset Management
"With nearly three decades of experience, Jack Ablin's superb intellectual thinking is reflected in Reading Minds and Markets. This is great reading for the motivated investor." --Professor Israel Shaked, Finance and Economics Department, Boston University, School of Management
You can do more to protect yourself from market risks and down markets. The secret: Understand the big picture and know when to shift money toward more promising industry groups, sectors, or asset classes. This strategy is called "global macro investing"--and, as Chief Investment Officer for Harris Private Bank, Jack Ablin has used it to deliver results for many of the world's wealthiest families and individuals. In Reading Minds and Markets, Ablin distills his techniques into a remarkably simple, commonsense five-step plan that any investor can use. You'll discover how to anticipate some of the more significant shifts in global markets and move investments toward areas that are more likely to grow. Equally important, you'll learn how to overcome bad habits that inevitably lead to failure--habits all too often reinforced by the financial media. In today's unforgiving markets, you need to make smarter high-level decisions and fewer mistakes: This book will help you do both.
*Why you musttake a top-down view of the market--and how to do it Avoid getting caught off-guard in choppy, highly volatile markets
*Respond to the market's powerful signals about relative risk Master strategies for improving return without increasing risk
*Discover the five factors that consistently tell you where to invest Cut through the clutter of irrelevant data: find what matters and use it
*Stop being your own worst enemy Overcome the #1 obstacle to structuring your best portfolio: human nature
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电子书:A Guide to Elder Planning: Everything You Need to Know to Protect Yourself Legally and Financially
内容概述:A Guide to Elder Planning: Everything You Need to Know to Protect Yourself Legally and FinanciallyBySteve Weisman
Publisher:Prentice Hall2003 |272 Pages | ISBN: 013142520X | PDF | 2 MB
Many Americans are now living longer...A Guide to Elder Planning will help older Americans to live a better life!! From asset protection strategies to avoiding costly scams, this guide is an indispensable blueprint for both senior citizens, and, as importantly, their children, many of whom will act as caregivers during their parents' later years.—Ken and Daria Dolan, co-hosts of The Dolans, the award-winning nationally syndicated daily radio program heard across North America and Hawaii
This is an entertaining, authoritative, clear, and compelling look at a very broad topic. I enjoyed reading this book and highly recommend it to anyone seeking guidance with planning for later life.—Dr. Lois A. Vitt, Editor-in-Chief, Encyclopedia of Retirement and Finance, and Director of the Institute for Socio-Financial Studies
A Guide to Elder Planning is the most comprehensive, practical guide available for financial and legal matters affecting older Americans! Weisman empowers readers to take control over the planning process by arming them with knowledge and wisdom. Composed with just the right touch of humor, this book is a must for anyone with loved ones and assets to protect!—Bonnie Bleidt, CFP, MST Senior Planner, Financial Perspectives Planning Services, Inc. Host, Boston Business Journal AM Edition
Protect yourself, your assets, your lifestyle, and your family!
Simple, safe strategies for estate, tax, and retirement planning
Practical techniques for surviving America's healthcare system
By Steve Weisman, one of the nation's leading elder law attorneys
Stay in control of your life!
Getting older was never this complicated. You (or your older relative) must deal with tough decisions about money, health care, lifestyle, possibly even life itself. You need honest, clear, straightforward advice.
Senior law specialist Steve Weisman shows you easy, practical strategies for protecting your assets...coping with Medicare, Medicaid, and Social Security...choosing where and how to live...getting the help you need...cutting your taxes...and much more...all in one easy-to-use book!
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电子书:Research Methodology in Strategy and Management, Volume 5
内容概述:Research Methodology in Strategy and Management, Volume 5
Publisher:Emerald Group | ISBN: 1848551584 | edition 2009 | PDF | 350 pages | 1,2 mb
This book series' mission is to provide a forum for critique, commentary, and discussion about key methodology issues in the strategic management field. Strategic management relies on an array of complex methods drawn from various allied disciplines to examine how managers attempt to lead their firms toward success. The field is undergoing a rapid transformation in methodological rigor, and researchers face many new challenges about how to conduct their research and in understanding the implications that are associated with their research choices. This book series seeks to bridge the gap between what researchers know and what they need to know aboutmethodology. In each volume, renowned scholars contribute chapters in their areas of methodological expertise.
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电子书:Beat the Crisis: 33 Quick Solutions for Your Company
内容概述:Beat the Crisis: 33 Quick Solutions for Your Company By Hermann Simon
Publisher: Springer 2009-12-11 | 159 Pages | ISBN: 1441908226 | PDF | 10.2 MB
Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression.
In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly.
However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services"—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint.
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电子书:Pow! Right Between the Eyes: Profiting from the Power of Surprise
内容概述:Pow! Right Between the Eyes: Profiting from the Power of Surprise By Andy Nulman
Publisher: Wiley 2009-02-24 | 272 Pages | ISBN: 0470405503 | PDF | 16 MB
Pow! Radical new methods for reaching jaded, cynical consumers
Put simply, when it comes to your business, your new idea, even yourself, this book can be the difference between a "Who cares?" and a "Holy cow!"
Business, both big and small, is in desperate need of new ways to inspire bored and cynical consumers who have grown weary of the same old song and dance. In today’s information economy, it doesn’t matter how many people you reach, but how much attention they pay. And the best way to get attention is with the powerful, but largely misunderstood, element of surprise.
Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits.
On his quest to unlock the secret of why some things knock your socks off and others put you to sleep, Nulman shares insights from director Alfred Hitchcock, designer Philippe Starck, playwright David Mamet, Family Guy creator Seth McFarlane, Harvard psychologists, songwriters, bloggers, and even the inventor of Pirate Booty snack chips. And he shows how today’s smartest companies are winning big with surprises stories like:
• How Oprah’s shocking announcement that "Everybody gets a car!" sent her Web site traffic up 800% and helped the Pontiac G6 outsell its competitors by 20%
• How Target earns $7 billion a year in free publicity with stunts like a floating temporary store in New York’s Hudson River or putting on a vertical fashion show where acrobat models walked down the side of Rockefeller Center
• How Bear Naked Granola reversed the trick-or-treat tradition by sending costumed street teams door-to-door to give away granola samples on Halloween
Andy Nulman is a wildly-successful businessman and even wilder public speaker who first learned the power of surprise working with Jay Leno, Jerry Seinfeld, Jim Carrey, and many other comedians as the cofounder and CEO of the Just For Laughs Festival, the world’s largest comedy event. His book shares hilarious and effective surprise promotions that he himself dreamed up for the event and in his current position as cofounder, President, and CMO of Airborne Mobile, which brings brands like Maxim, Family Guy, and the NFL to the mobile media world.
Don’t forget to read the book’s two forewords by the legendary John Cleese and CBS Late Late Show host Craig Ferguson. Surprising choices for a business book? Well…what did you expect?
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电子书:Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
内容概述:Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking BehindByBernd H. Schmitt
Publisher:Harvard Business School Press2007 |192 Pages | ISBN: 1422103218 | PDF | 9 MB
Business leaders need bold strategies to stay relevant and win. In Big Think Strategy, Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively. With the tools in this book, any leader can overcome institutionalized small think the inertia, the narrow-mindedness, and the aversion to risk that block true innovation. Your reward? Big, bold, and decidedly doable strategies that excite your employees and leave your rivals scrambling.
Drawing on years of advising corporate leaders on creativity and strategy development, Schmitt explains how to infuse fresh thinking into the planning process. Through his commentary on the Trojan War, the film Fitzcarraldo, and the composer Gustav Mahler, Schmitt uncovers the essence of bold leadership and the levers of revolutionary change. Abundant examples from Apple, Whole Foods, MySpace, IBM, General Electric, the Metropolitan Opera, and the Bill and Melinda Gates Foundation to name a few, show big think strategy in action.
Tested by daring executives in a diverse range of industries, the practical ideas and tools in this book will help you leverage bold ideas in your strategic planning and position your firm uniquely for lasting market relevance and success.
About the Author
Bernd H. Schmitt is a professor at Columbia Business School in New York. His best-selling books, including Customer Experience Management, have been published in 16 languages worldwide. Schmitt advises senior executives on strategy, creativity, and innovation.
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电子书:Health Systems Policy, Finance, and Organization
内容概述:Health Systems Policy, Finance, and Organization
Publisher:Academic Press | ISBN: 0123750873 | edition 2009 | PDF | 464 pages | 8,2 mb
The key selling point of this volume is that its systematic approach to these three pillars of health systems analysis will give readers of various backgrounds authoritative material about subjects adjacent to their own specialties. Assembling such comparative materials is usually an onerous task because so many programs possess their own vocabularies, goals, and methods. This book will provide common grounds for people in programs as diverse as economics and finance, allied health, business and management, and the social sciences, including psychology.This volume is unique in its systematic approach to these three pillars of health systems analysis will give readers of various backgrounds authoritative material about subjects adjacent to their own specialties. Assembling such comparative materials is usually an onerous task because so many programs possess their own vocabularies, goals, and methods. This book will provide common grounds for people in programs as diverse as economics and finance, allied health,business and management, and the social sciences, including psychology.
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电子书:Fiscal Hangover: How to Profit From The New Global Economy
内容概述:Keith Fitz-Gerald, "Fiscal Hangover: How to Profit From The New Global Economy"
Wiley | 2009 | ISBN: 0470289147 | 333 pages | PDF | 3,6 MB
The rules of making money have changed-forever With the collapse of investment banks, trillion-dollar-plus government bailouts, and the Dow plunging like a rock, it's never been more important to understand-and actually profit from-the "new rules." Fact is, Fiscal Hangover, will give you an investing blueprint that will allow you to profit from the changing global economy.
For the first time in 200 years, American consumers are stepping down from their position as the driving force behind the world's economy. In Fiscal Hangover, Keith Fitz-Gerald analyzes the declining power of the American consumer and introduces you to the resulting investment opportunities. Without question, the American consumer and the United States government have provided the rest of the world with liquidity in the form of cheap capital and abundant debt. But in light of recent economic events, the rules of the game have changed and that means you must change with them-if you intend on securing your financial future.
Unlike most of today's finance books that simply examine the end of the American Empire, Fiscal Hangover shows you how to prepare for the fall, effectively allocate your investments, and thrive in the new global economy. This book offers specific analysis and concrete actionable steps for individual investors interested in grabbing their fair share of what will be the greatest wealth creation in the history of mankind.
Examines our current financial situation and offers practical investment advice to overcome the challenges you'll face
Analyzes the declining power of the American consumer and introduces you to the resulting investment opportunities
Details new investing benchmarks and discusses why the old ones no longer work
Explores big picture economic issues that will affect your individual investment endeavors
The coming years may hold the greatest investment opportunities of our times, but in order to take advantage of this you'll need the insights that can only be found in Fiscal Hangover.
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电子书:Econometrics and Risk Management, Volume 22 (Advances in Econometrics)
内容概述:Econometrics and Risk Management, Volume 22 (Advances in Econometrics)
Publisher:Emerald Group | ISBN: 1848551967 | edition 2008 | PDF | 291 pages | 3,2 mb
The main theme of this volume is credit risk and credit derivatives. Recent developments in financial markets show that appropriate modeling and quantification of credit risk is fundamental in the context of modern complex structured financial products. The reader will find several points of view on credit risk when looked at from the perspective of Econometrics and Financial Mathematics. The volume consists of eleven contributions by both practitioners and theoreticians with expertise in financial markets, in general, andeconometrics and mathematical finance in particular. The challenge of modeling defaults and their correlations is addressed, and new results on copula, reduced form and structural models, and the top-down approach are presented. After the so-called subprime crisis that hit global markets in the summer of 2007, the volume is very timely and will be useful to researchers in the area ofcredit risk.
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电子书:Sustainability in Manufacturing: Recovery of Resources in Product and Material Cycles
内容概述:Sustainability in Manufacturing: Recovery of Resources in Product and Material Cycles
Publisher: Springer | ISBN: 3540498702 | edition 2007 | PDF | 424 pages | 15,7 mb
Population growth and increasing resource consumption are global challenges which have to be coped by sustainable development. Increasing the use productivity of resources by new cycle economical concepts supported by innovative technologies is significantly contributing to this ambitious goal. These challenges were accepted by several research institutions at the Technical University Berlin and lead to the establishment of the Collaborative Research Center (Sfb) 281 Dissassembly Factories for the Recovery of Resources in Product and Material Cycles funded by the German Research Foundation in 1995.
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电子书:The Essential College Professor: A Practical Guide to an Academic Career
内容概述:Jeffrey Buller, "The Essential College Professor: A Practical Guide to an Academic Career "
Jossey-Bass | 2009 | ISBN: 0470373733, 0470605456 | 432 pages | PDF | 1,2 MB
The Essential College Professor is about the "how" and "why" of being a faculty member today. Based on the author's series of highly successful faculty development workshops, each chapter deals concisely with the most important information college professors need at their fingertips when confronted by a particular challenge or faced with an exciting opportunity. Written both as a comprehensive guide to an academic career and as a ready reference to be consulted whenever needed, The Essential College Professor emphasizes proven solutions over untested theories and stresses what faculty members have to know now in order to be successful in their careers.
Each chapter is concluded by a short exercise that faculty members can perform to help them, for instance, completely revise a course by restructuring the syllabus and course materials, bring new life to a research project by reframing it as a book proposal or grant application, and so on.
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